Trinitron was Sony's brand name for its line of aperture-grille-based CRTs used in television sets and computer monitors. One of the first truly innovative television systems to enter the market since the 1950s, the Trinitron was announced in 1968 to wide acclaim for its bright images, about 25% brighter than common shadow mask televisions of the same era. Constant improvement in the basic technology and attention to overall quality allowed Sony to charge a premium for Trinitron devices into the 1990s.